Sasha Tregebov - Boosting Trust and Inclusivity with Behavioral Insights

Sasha Tregebov explains how applying insights from behavioural science can improve the design and delivery of policies, programs and services. As the Director of BIT Canada, Tregebov works to bring a more human-centred and evidence-driven approach to supporting job seekers, workers, and employers. Tregebov explains how “choice architecture” and the “Law of Least Effort” impact the choices and decisions we make. To avoid bias and mitigate risk, organizations should examine the choice architecture of their processes for such things as hiring, promotions, and budgeting.

Highlights from our conversation include:

1. Tregebov believes it’s essential for organizations to identify and remove all “frictions” that could inhibit uptake of new technologies, as well as programs and services.
2. Organizations need to Incorporate user uptake as a core element of program design, rather than leaving it out of the design process.

Host: Maggie John